Writing a blog post or an article, like all other article writing, is proficiency. To keep your reader engaged, you should think about the framework of your copy and write interesting texts. You can assist your audience to grasp the primary idea of your post by supplying headings, subheadings, and obvious paragraphs. We recommend that you follow these 10 steps to SEO.
If many people comprehend and like your text, they are far more likely to share, like, tweet and link to your blog post. And this will improve your rankings. So, to improve your ranking in Google, you should certainly try to capitalize on your writing skills!
For many, writing for SEO reasons and writing to attract and fascinate your audience could seem like two conflicting goals. I totally disagree with this. Certainly, if you not only want an effective but also an SEO-friendly blog post, the words you really want to be found on should be in a very pronounced place. But, using your keywords too often significantly damages the readability of your message. So, you certainly shouldn’t do that.
In this article, I would like to give some recommendations on writing blog posts and articles that are both very understandable as well as SEO-friendly. I honestly think those two goals ought to (and easily can!) go hand in hand.
Established Writing Tips for Good Blog Posts
First and foremost, your blog post simply has to be a quality piece of writing! A lot of blog writers simply begin to write when producing a new blog post. They simply type what pops in their mind. For many, this may be adequate because they have genuine writing talents. Other people might need some assistance. I always stick to this next set of ‘rules’ myself.
- Think about what you’re going to write before you write!!
Think really hard about the content of your article. What do you want to say to your readers or which principal question do you want to ask? What is the objective of your text? And what do you want your visitors to do at the conclusion of the page? Write down the responses to these questions just before you begin writing.
2. Create a structure of your blog post.
Begin your article with creating a clear structure to follow. Every article/blog should have:
- Some type of introduction that should include your keywords if possible
- a body where the main message is written
- a conclusion that summarizes the most important points in the article
- a ‘Call to Action” that encourages your visitor to do something
Always use this type of structure (you could make a template) BEFORE you begin.
3. Use paragraphs to break up your text
Everybody makes use of paragraphs, but make certain to use paragraphs that make good sense. Don’t start a new sentence on a new line, just because it looks good. There should be a justification for creating a new paragraph. Every paragraph ought to have a primary idea or a principal subject. Ask yourself what the primary idea of every paragraph is. You ought to be able to understand that primary idea in only one sentence. If you need more sentences, you’ll need more paragraphs.
4. Always use headings
Headings format the whole page, so you must use headings. They are essential for readability, but also for SEO purposes as well. Headings help Google to comprehend the main topics of a very long post and consequently can help in your ranking. If you want people to discover their way in your posts, you need to use subheadings. Subheadings will direct people; they help them scan your article, and make clear the structure of your articles. Make sure you use your keywords in a few subheadings. Not in every one of them though, as it will render the text unreadable.
5. Use “Signal Words.”
Signal words help visitors to scan through your articles and help people to realize the main idea. Let’s say, for example, that there are three reasons for someone to purchase your product. You should use signal words like: ‘first of all’; ‘secondly’ and ‘finally.’ Also, words like ‘nevertheless,’ ‘surely’ and ‘indeed’ give an obvious signal to your website visitors. Readers will immediately get that a summation will follow after words like ‘consequently,’ ‘so’ or ‘for this reason.’ Signal words are subsequently very important to organize your text.
6. Let others read your article
It’s always a good idea to ask someone to read an article before you publish it. Afterward, ask them whether they understood the main idea and did you provide enough information to make it informative. Always, always, edit your article for spelling errors, punctuation errors, and grammatical errors. We recommend a program like Grammarly for content editing.
7. Optimize the length of your articles
Be certain that your articles are at least 350 words or more. Google prefers longer articles of 750 or more words even though a reader is unlikely to read the entire text.
Your keywords should only represent about one or two percent of the total word count. This means a 750-word article should have the keywords mentioned 7 to 15 times. Do not go overboard; however, that is considered keyword stuffing.
8. Always link to previous pages or posts
Your reader gets value when you link to other relevant pages or posts within an article. You can also link to other authoritative sites when it makes sense, especially in technical articles or when you need statistical information. Linking to other posts and pages provides authority on the subject you are writing about, and it allows Google to discover your site’s structure.
9. Add content on a regular basis and refresh older content as necessary.
When customers ask me how long they will have to add content to their website, I always reply “as long as you want it to rank in the search engines.” Adding content to your site regularly lets Google know that your site is active and has value. Also, if your content is not considered “evergreen” (unlikely to change), you will need to refresh older posts from time to time and Google will crawl the page when your site pings that a post or page has been changed.
10. Use the Yoast SEO plugin
The Yoast SEO plugin is likely the most important tool in your toolbox. The Yoast plugin lets you set your keyword, a proper meta description, and lets you know if your title is the correct size, and whether you have added enough keywords, and even if they are in the post’s URL and featured image. It makes the process of creating an SEO friendly post by using colored buttons. When the button is green, you’re good to go.